Broken link building does what it says on the tin: finds broken links on other, high-authority websites in your niche, and uses them to build links back to your own website — usually in the form of a replacement.
finds broken links on other, high-authority websites in your niche, and uses them to build links back to your own website — usually in the form of a replacement.
For example: Let’s say the GK Web Agency blog linked to an article about meta titles. But when readers clicked that article, it sends them to a 404 error page. A broken link builder would create a blog post on their website around the same topic,
And it works. Website owners don’t want their blogs to be littered with 404 error pages because they’re bad for user experience and essentially stop visitors in their tracks. Broken links are bad for SEO and result in reduced chances of a website ranking organically because Google wants their users to land on high-quality pages.
No website owner wants to lose organic traffic — which is why broken link building works so well — so they’re more receptive to pitches that ask for a backlink if they’re replacing broken ones.
As Australia’s premier digital marketing agency, GK Web Agency has a reputation for delivering marketing that works. We make the web with an team of digital marketing experts. So if you’re looking to grow your business with a stellar marketing strategy, reach out to us! We’d love to chat with you about how we can take your marketing to the next level.
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