Website pre-launch checklist in 2022

Of course, you’re going to want to make sure your new site is visible for search engines from the very beginning and that they start indexing it right away.

in the previous Articles we’ve talked about:

• Website Content
• Design
• Functionality

In this section we want to check “Search Engine Optimization – SEO“

Of course, you’re going to want to make sure your new site is visible for search engines from the very beginning and that they start indexing it right away.

To do so, pay attention to the following points.

• INSTALL AND CONFIGURE AN SEO PLUGIN
  While WordPress is well configured for SEO as it is, an SEO plugin like Yoast SEO or All-in-One SEO Pack will take it to the next level
  and beyond.
• SET SITE TITLE AND TAGLINE
  If your SEO plugin doesn’t already take care of your site’s title and tagline, make sure to set it under Settings > General.
• CONFIGURE SEO PAGE AND POST TITLES
  All pages and posts on your site should have unique titles with less than 70 characters that include the keywords each of them are optimized for.
• IMPLEMENT META DESCRIPTIONS
  Likewise, create unique and expressive meta descriptions for all posts and pages that include keywords and are less than 156
  characters long.
• SET UP PERMALINKS
  Make sure the permalink structure is set to your liking (Settings > Permalinks) and that each page URL contains its main keyword.
• OPTIMIZE IMAGES (AGAIN)
  Also, check image file names, descriptions, and ALT tags for keyword inclusion and make sure each image is compressed for
  quick loading times (see above).
• SET FOCUS KEYWORDS
  If you are using an SEO plugin, each post and page should also have a defined focus keyword. This will give you important
  information on how to further optimize them.
• WORK THROUGH CONTENT ANALYSIS
  When you have set the focus keyword for a site, be sure to go through the tips inside the content analysis to achieve the
  best results.
• CREATE SITEMAP
  Yoast SEO and Google XML Sitemaps can help you set up a sitemap to share with search engines. If you are still working in a
  development environment, skip this step until you have moved
  the site to its final destination.
• SET UP METADATA
  Check meta tags for social and RSS feeds and whether they are set up correctly, appropriate, and proofread. Don’t forget to
  implement optional tags like rel=”nofollow”.

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As Australia’s premier digital marketing agency, GK Web Agency has a reputation for delivering marketing that works. We make the web with an team of SEO Expert. So if you’re looking to grow your business with a stellar marketing strategy, reach out to us! We’d love to chat with you about how we can take your marketing to the next level.