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Website pre-launch checklist Content Optimization

As you might have already gleaned, checklists are somewhat personal. While I tried to be as thorough as possible with the this list, you will find that not all of it applies to you or every project you are working on.It’s not a “one-size-fits-all” deal, nor does it aim to be.However, hopefully the list will serve as an inspiration and basis for your own checklist. Take what applies to you, ignore what doesn’t, and customize to your needs at will.

As you might have already gleaned, checklists are somewhat personal. While I tried to be as thorough as possible with the this list, you will find that not all of it applies to you or every project you are working on.It’s not a “one-size-fits-all” deal, nor does it aim to be.However, hopefully the list will serve as an inspiration and basis for your own checklist. Take what applies to you, ignore what doesn’t, and customize to your needs at will.

CONTENT

Content is the heart of any website. It will let both users and search engines know what your site is about. It’s important to get content right from the start. The following points will help you do so

  • REPLACE DUMMY CONTENT
    Check your site for placeholder text (such as Lorem ipsum) and make sure the actual (client-approved) content is in place.
  • PROOFREAD
    Nothing says “unprofessional” more than grammar and spelling errors, so double check all text on the site for mistakes and then
    check again.
  • FORMAT WRITTEN CONTENT
    Layout is important to make your site attractive and easy to consume. Avoid big blocks of text, use paragraphs, and don’t
    forget about headings!
  • CHECK FOR PLACEHOLDER IMAGES
    Any stand-in visuals should also be removed and replaced with actual images.
  • GO THROUGH VIDEOS AND AUDIO FILES
    The latter also counts for other types of media. See that the right files are in the right place and that they are working properly.
  • EXAMINE PAGE LINKS
    Make sure no link is broken, internal links point where they are supposed to, and external links open in a new tab.
  • CHECK DOWNLOADABLE FILES
    If you have downloadables, make sure they are proofread, linked to correctly and can in fact be downloaded.
  • SET UP A 404 ERROR PAGE
    Though most themes have a default page for content that can’t be found, you should also consider setting up a custom 404 error
    page. Either way, make sure there is a page for those who get onto your site through a faulty link.
  • IMPLEMENT A CONTACT PAGE
    Another important page visitors will appreciate is a contact page. Use plugins like Jetpack, Contact Form 7, and Fast Secure Contact
    Form to set up an easy way for users to communicate with you.
  • SET UP REDIRECTIONS
    If there is need for any redirections (such as to preserve link juice from an old site), make sure they are set up correctly. Redirection
    is an excellent tool for this.
  • PREPARE LAUNCH CONTENT
    To help your website start off on the right foot, it can make sense to prepare some posts to share on social networks upon launch.

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