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Unlock your full business potential with a lightning-fast loading speed

Having a website that loads quickly is critical for your business. Optimizing load speed is more than just a technical issue. It has a direct impact on visits to your website and key conversions.

Fast and fluid browsing encourage users to spend more time on your site. In other words, it increases the possibility of them buying your products or hiring your services.

Slow web page loading can be a major roadblock to achieving your business goals.

Let’s talk facts

  • According to a Google research, the majority of visitors will only wait 3 seconds for a website to load before moving on. This results in less traffic on your site, higher bounce rates, and eventually lower SEO rankings and fewer sales.
  • A site that loads in 1 second has a conversion rate 3x higher than a site that loads in 5 seconds according to research made by Portent in 2022. With every passing second, you lose sales, subscriptions, downloads or whatever else is in your marketing funnel.
  • Some pages are more important than others and affect the visitor’s perception and behavior more strongly. Faster checkout, login, and homepages matter most. This means you should prioritize and pay more attention to making these pages faster.

Is your Home page loading fast?

If your home page takes more than 2 seconds to load, the usual suspects are your images, videos, Google fonts, and/or Javascript. Here is how to optimize them:

  • Use compression, lazy loading, WebP format to make your images lighter.
  • Try to embed your videos from YouTube or other streaming platforms and then use lazy load of iframes.
  • Enable minification of CSS, HTML and Javascript to make them run faster.
  • Avoid using multiple fonts and try to load them asynchronously.
  • Activate Browser caching.

Is your shopping cart fast enough? (and your login page?)

Shopping carts and login pages tend to be slower than the rest of your website, because they consist of a lot of dynamically generated content – product data, user information, special offers and more – content that cannot be cached like your home page. Our hosting platform is built to give your website lightning-fast loading speed even on the most demanding pages. Here are just a few of the speed-enhancing solutions GK Web Agency clients can take advantage of:

  • Custom MySQL setup out-of-the-box, which enables your site to handle more visitor requests at the same time, which is crucial, especially in high-traffic spikes.
  • Ultrafast PHP service available
  • Memcached for an extra level of website caching and speed optimization.



As Australia’s premier digital marketing agency, GK Web Agency has a reputation for delivering marketing that works. We make the web with an team of digital marketing experts. So if you’re looking to grow your business with a stellar marketing strategy, reach out to us! We’d love to chat with you about how we can take your marketing to the next level.

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