Tag: website development

Pro Tips: How to get started in Google Analytics 4

Written by GK Web Agency on December 29, 2020. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy. This article is for anyone who wants to set up Analytics (using a Google Analytics 4 property) on a new website or app. Create...

PRO Tips: The 9 rules of optimization

Written by GK Web Agency on November 3, 2020. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

Here’s a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely. In SEO, some might consider featured snippets the holy grail of rankings. Featured snippets are a great low hanging fruit opportunity...

Small Business Marketing Materials

Written by GK Web Agency on September 21, 2020. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

Small Business Marketing Materials. Create a website to own your online presence. Consider blogging to attract prospects for your website. Starting a small business is an exciting, terrifying, and exhilarating adventure! It can take years of planning and recalculating before a business even opens...

GoogleBot to soon crawl over HTTP/2

Written by GK Web Agency on September 18, 2020. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

Quick summary: Starting November 2020, Googlebot will start crawling some sites over HTTP/2. Ever since mainstream browsers started supporting the next major revision of HTTP, HTTP/2 or h2 for short, web professionals asked us whether Googlebot can crawl over the upgraded, more modern version of...

What is TLS?

Written by GK Web Agency on May 30, 2020. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

Transport-layer security is more effective than its predecessor SSL, and its latest version – TLS 1.3 – improves both privacy and performance. Despite the goal of keeping web communications private, flaws in the design and implementation of Transport Layer Security have led to breaches....

Pro Tip: How to Create landing pages that resonate

Written by GK Web Agency on May 19, 2020. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

Your Landing page experience is Google Ads’ measure of how well your website gives people what they’re looking for when they click your ad. Take a look at the tips to help you improve your site. Your Landing page experience is Google Ads’ measure of how well your website gives people...