Tag: ppc

SEO, SEM, SEA, SMM, PPC - What does it mean? | GK Web Agency

SEO, SEM, SEA, SMM, PPC – What Does It Mean?

SEO, SEM, SEA, SMM, PPC – the list can be made long. What do all these abbreviations mean? In this post, we go through what the abbreviations stand for and what they mean. SEO, SEM, SEA, SMM, PPC – What do all these abbreviations mean? SEO = Search Engine OptimizationSEM = Search...

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Website pre-launch checklist in 2020 | Functionality | GK Web Agency

Website pre-launch checklist Functionality

If your website doesn’t do what it’s supposed to, no amount of content and design will make up for it. Therefore, check all important functionality before real-life users do. in the previous Articles we’ve talked about: Website Content  Design In this section we want to check “Functionality” If...

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11 tips for using Google Ads’ new audiences like a pro | GK Web Agency | GK Web Agency

11 tips for using Google Ads’ new audiences like a pro

Learn how to reach your ideal customer with Google Ads’ new audience types for Search ads. Google introduced audiences to Search ads over seven years ago with the creation of RLSA. A whole bunch of improvements have happened since then. If you want to be at the cutting edge of using audiences,...

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7 ways to use SEO and PPC together | GK Web Agency

7 ways to use SEO and PPC together

While earned, owned, and paid media are all important to digital strategy, PPC and SEO touch all levels of the digital marketing trifecta. Paid media is the best way to promote your brand and message to your target audience. Good SEO and content strategies are the most controllable elements of your...

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