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Tag: online marketing

Can social media platforms replace a business website?

With more people than ever using their mobile phones to access the web, are Facebook/Instagram and Twitter more important to businesses than websites? Did you know that most of your followers never see your posts? That’s 1 of 5 reasons why you need a website for your business to reach your...

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Push and Pull Marketing Strategies: Why Your Business Needs Both

Push and Pull marketing go hand in hand and together can drive the best results for your business. Think of it this way; consumers search online every day for products or services they’re interested in, then they go in-store (or to the online product page) to decide which product or brand to purchase...

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Apple’s Data collection “nutrition labels” go into effect next week

Apple’s Data collection “nutrition labels” go into effect next week Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week Developers are now required to self-report to Apple on the data they collect from users. Very few will escape the new rules. Apple’s Data...

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Small Business Marketing Materials

Small Business Marketing Materials. Create a website to own your online presence. Consider blogging to attract prospects for your website. Starting a small business is an exciting, terrifying, and exhilarating adventure! It can take years of planning and recalculating before a business even opens...

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GoogleBot to soon crawl over HTTP/2

Quick summary: Starting November 2020, Googlebot will start crawling some sites over HTTP/2. Ever since mainstream browsers started supporting the next major revision of HTTP, HTTP/2 or h2 for short, web professionals asked us whether Googlebot can crawl over the upgraded, more modern version of...

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Pro Tip: 5 Top WooCommerce Payment Gateways

Selling products online also means collecting payments through virtual channels. There are plenty of online gateways you can use to process your store’s sales, but if you choose the wrong ones, your sales might plummet in return.Setting up WooCommerce payment gateways can be overwhelming. There are...

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Website pre-launch checklist Functionality

If your website doesn’t do what it’s supposed to, no amount of content and design will make up for it. Therefore, check all important functionality before real-life users do. in the previous Articles we’ve talked about: Website Content  Design In this section we want to check “Functionality” If...

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YouTube Kids | An App Made Just For Kids

YouTube Kids provides a more contained environment for kids to explore YouTube and makes it easier for parents and caregivers to guide their journey. YouTube Kids provides a more contained environment for kids to explore YouTube and makes it easier for parents and caregivers to guide their journey. An...

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7 ways to use SEO and PPC together

While earned, owned, and paid media are all important to digital strategy, PPC and SEO touch all levels of the digital marketing trifecta. Paid media is the best way to promote your brand and message to your target audience. Good SEO and content strategies are the most controllable elements of your...

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Reach Relevant People With Facebook Ads

When you advertise on Facebook, you have the ability to create an audience. It’s one of the most important and powerful things you can do here. When thinking about your audience and how to build it, consider the types of people who are most likely to be interested in what you’re sharing....

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