Tag: Brisbane seo expert

How to Write Compelling Meta Descriptions

Written by GK Web Agency on September 2, 2022. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

A snippet is the description or summary part of search result on Google Search and other properties. Google uses a number of different sources to automatically determine the appropriate snippet, including descriptive information in the meta description tag for each page. We may also use information...

How to find broken links and fix them in a simple way

Written by GK Web Agency on August 3, 2022. Posted in WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, BRISBANE WEB AGENCY.

Broken links are not only negative for the user, they are also negative from an SEO perspective. But how do you find and fix them? Broken links on a site lead the visitor to pages that no longer exist. It can be internal or external links. Usually, instead, the user is met with 404 errors, which...

Black hat SEO: 4 tactics you should avoid

Written by GK Web Agency on May 29, 2022. Posted in Google Ads, WEB DESIGN, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

Using black hat SEO counts as unethical attempts to manipulate search engines and can lead to real setbacks. In the worst case, a website may be downloaded or not ranked at all. Search engines like Google have become increasingly keen on identifying various tricks. There are several different...

Google serves almost half of all ad traffic on fake news sites | GK Web Agency

New research shows Google serves almost half of all ad traffic on fake news sites

Written by GK Web Agency on June 18, 2021. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY. No Comments on New research shows Google serves almost half of all ad traffic on fake news sites

New data indicates that unless advertisers are paying careful attention to their exclusion lists, there’s a chance that ads could be showing up next to fake news online. Google serves 48% of all ad traffic on “fake” news sites according to a new study from researchers Lia Bozarth and Ceren Budak...

Google adds price drop appearance rich results to search results

Written by GK Web Agency on January 28, 2021. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

Google automatically calculates the price drop based on changes to your structured data over time. Google has quietly updated the product structured data help documentation to add a section for price drop appearance. In that section Google said it now supports displaying price drop rich results on...

Pro Tip: How to find and fix 404 errors that really matter to win your traffic back

Written by GK Web Agency on May 7, 2020. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

There are many ways to find 404 errors: Google Search Console, crawlers, third-party tools. But none of them shows which external sources link to your website with the wrong URLs. These sources can be bringing you a sufficient amount of traffic, yet you have no idea they’re linking to 404 pages. External...

How to Grow and Monetize Your Instagram Account

Written by GK Web Agency on February 15, 2020. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY. No Comments on How to Grow and Monetize Your Instagram Account

With more than one billion monthly active users, Instagram has opened up huge opportunities for brands to find new customers and get their products seen. But while tactics like running Instagram ads and reaching out to influencers are effective, without the right tools, it can be tough to get the...

Website pre-launch checklist in 2020 | Functionality | GK Web Agency

Website pre-launch checklist Functionality

Written by GK Web Agency on February 1, 2020. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

If your website doesn’t do what it’s supposed to, no amount of content and design will make up for it. Therefore, check all important functionality before real-life users do. in the previous Articles we’ve talked about: Website Content Design In this section we want to check “Functionality” If...

10 benefits of a mobile website to share with clients

Written by GK Web Agency on January 26, 2020. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

A mobile-optimized website is more than a shrunken version of a traditional, desktop-friendly website. While mobile design suits a smaller screen, it does bring with it a number of other constraints as well. Depending on the website, the best approach might be to create a dedicated mobile site that...

Systematically upgrade your existing content: Here’s how (and when) to do it

Written by GK Web Agency on January 25, 2020. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

The beginning of a new year is an ideal time to build a new content strategy for your business. One of the easiest tactics to generate new traffic is also one of the most overlooked: Updating and expanding your old content. The benefits of content upgrades Leverage your current SEO after an analytics...

Conversion Rate Optimization Checklist in 2020

Written by GK Web Agency on December 10, 2019. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

What Is CRO (Conversion Rate Optimization)? Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors converting on your site. Conversions are unique to each entity, but some common examples are filling out a form, becoming a customer, clicking a button, or...

Google launches Site Kit plugin for WordPress

Written by GK Web Agency on November 2, 2019. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

WordPress users can see data pulled from various Google products. Google announced Thursday that Site Kit is available globally for WordPress users. What is Site Kit. Site Kit is a WordPress plugin that allows users to set up and configure Google services to get insights in their WordPress dashboards. WordPress...

Google to stop indexing Flash content

Written by GK Web Agency on October 29, 2019. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

By the end of this year, Google will stop indexing Adobe Flash. Google announced it will stop indexing and ranking Flash content in its search engine. This means Google will no longer process content within Flash SWF files, either on websites designed fully in Flash or web pages that have portions...

SEO Doesn’t Have to be a Long-Term Game: There Are Quicker Ways to Get Results

Written by GK Web Agency on October 27, 2019. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year, their goal isn’t to make a website wait a year or two before they...