Push and Pull marketing go hand in hand and together can drive the best results for your business. Think of it this way; consumers search online every day for products or services they’re interested in, then they go in-store (or to the online product page) to decide which product or brand to purchase...
Knowing whether your landing pages or website content are hitting the mark with customers is vital. However, you don’t want to confuse your site’s users with duplicate pages of content, so gathering data for testing purposes has its challenges.
Fortunately, Google Optimize offers some powerful tools...
It’s important for business owners to know what kind of person likes their products or services, because other, similar people could be great customers too. When you get in touch with those people, you may have a better chance of building a relationship, increasing sales or accomplishing whatever...
With more than one billion monthly active users, Instagram has opened up huge opportunities for brands to find new customers and get their products seen. But while tactics like running Instagram ads and reaching out to influencers are effective, without the right tools, it can be tough to get the...
U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020. Local marketing growth is being driven by low unemployment and general optimism for future growth, which has led to greater consumer spending as well as a desire among advertisers to capture those dollars.
What...
Balancing tools, time and resources to hit the magic number.Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working?
Balancing tools, time and resources to hit the...
Now you can control your hotel details on Google Maps and Google Search.
Google My Business added support for hotels to login to Google My Business and update the hotel’s services and amenities details.
Now you can control your hotel details on Google Maps and Google Search.
Google My Business added...
Google announced that many of the testing tools available within Google Search Console or the Google developer portal are now using the new evergreen Googlebot for crawling.
Evergreen Googlebot. Three months ago, Google launched what is being called evergreen Googlebot. In short, it means that Googlebot,...
Google is now sending reminders that you need to stop depending on your noindex in your robots.txt file.
As part of Google fully removing support for the noindex directive in robots.txt files, Google is now sending notifications to those that have such directives. This morning, many within the SEO...
The new section aims to provide beginners with an overview of how Googlebot processes JavaScript.
On July 18, Google added a JavaScript SEO basics section to its Search developer’s guide. It includes general descriptions of how Google processes JavaScript as well as some best practices.
What it covers....
The most common tool for data analysis is Google Analytics. Whether your business is online or of a sort of brick and mortar, Google analytics tools are compatible with every sort of business, and here are some data analysis that can help your business grow.
Running a business is not an easy job....
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates,...
When you advertise on Facebook, you have the ability to create an audience. It’s one of the most important and powerful things you can do here. When thinking about your audience and how to build it, consider the types of people who are most likely to be interested in what you’re sharing....
There’s no recipe for great ad creative, but one of the most important things to remember is that people will probably see your Facebook ad on their phones. So use videos and pictures that engage them quickly and don’t take long to consume.
Use high-resolution imagesFocus on a single...
GK Web Agency is a web agency that designs, builds and manages Website & eCommerce worldwide. Based in Australia, we are dedicated to serving our customers with personalized campaigns that focus on losing the big data to meet big goals.