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Push and Pull Marketing Strategies: Why Your Business Needs Both

Written by GK Web Agency on October 28, 2021. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

Push and Pull marketing go hand in hand and together can drive the best results for your business. Think of it this way; consumers search online every day for products or services they’re interested in, then they go in-store (or to the online product page) to decide which product or brand to purchase...

Running A/B Tests With Google Optimize in 2020

Written by GK Web Agency on April 14, 2020. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

Knowing whether your landing pages or website content are hitting the mark with customers is vital. However, you don’t want to confuse your site’s users with duplicate pages of content, so gathering data for testing purposes has its challenges. Fortunately, Google Optimize offers some powerful tools...

How to choose an audience for your Facebook ad in 2020

Written by GK Web Agency on February 28, 2020. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

It’s important for business owners to know what kind of person likes their products or services, because other, similar people could be great customers too. When you get in touch with those people, you may have a better chance of building a relationship, increasing sales or accomplishing whatever...

How to Grow and Monetize Your Instagram Account

Written by GK Web Agency on February 15, 2020. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY. Leave a Comment

With more than one billion monthly active users, Instagram has opened up huge opportunities for brands to find new customers and get their products seen. But while tactics like running Instagram ads and reaching out to influencers are effective, without the right tools, it can be tough to get the...

5 critical elements for local marketing success

Written by GK Web Agency on September 21, 2019. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020. Local marketing growth is being driven by low unemployment and general optimism for future growth, which has led to greater consumer spending as well as a desire among advertisers to capture those dollars. What...

The secret formula for determining a marketing budget

Written by GK Web Agency on September 15, 2019. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

Balancing tools, time and resources to hit the magic number.Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? Balancing tools, time and resources to hit the...

Hotels can now add services, amenities in Google My Business

Written by GK Web Agency on August 13, 2019. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

Now you can control your hotel details on Google Maps and Google Search. Google My Business added support for hotels to login to Google My Business and update the hotel’s services and amenities details. Now you can control your hotel details on Google Maps and Google Search. Google My Business added...

Google testing tools now support evergreen Googlebot

Written by GK Web Agency on August 8, 2019. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

Google announced that many of the testing tools available within Google Search Console or the Google developer portal are now using the new evergreen Googlebot for crawling. Evergreen Googlebot. Three months ago, Google launched what is being called evergreen Googlebot. In short, it means that Googlebot,...

Google notifying webmasters to remove noindex from robots.txt

Written by GK Web Agency on July 30, 2019. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

Google is now sending reminders that you need to stop depending on your noindex in your robots.txt file. As part of Google fully removing support for the noindex directive in robots.txt files, Google is now sending notifications to those that have such directives. This morning, many within the SEO...

Google adds JavaScript SEO basics to its Search developer’s

Written by GK Web Agency on July 20, 2019. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

The new section aims to provide beginners with an overview of how Googlebot processes JavaScript. On July 18, Google added a JavaScript SEO basics section to its Search developer’s guide. It includes general descriptions of how Google processes JavaScript as well as some best practices. What it covers....

How Data Analysis Can Help Small Businesses Grow

Written by GK Web Agency on July 10, 2019. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

The most common tool for data analysis is Google Analytics. Whether your business is online or of a sort of brick and mortar, Google analytics tools are compatible with every sort of business, and here are some data analysis that can help your business grow. Running a business is not an easy job....

What Is Social Media Marketing?

Written by GK Web Agency on June 23, 2019. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates,...

Reach Relevant People With Facebook Ads

Written by GK Web Agency on May 31, 2019. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

When you advertise on Facebook, you have the ability to create an audience. It’s one of the most important and powerful things you can do here. When thinking about your audience and how to build it, consider the types of people who are most likely to be interested in what you’re sharing....

Finding images for your ads

Written by GK Web Agency on May 30, 2019. Posted in Google Ads, WEB DESIGN, WORDPRESS, SEARCH ENGINE OPTIMIZATION, SOCIAL MEDIA, BRISBANE WEB AGENCY.

There’s no recipe for great ad creative, but one of the most important things to remember is that people will probably see your Facebook ad on their phones. So use videos and pictures that engage them quickly and don’t take long to consume. Use high-resolution imagesFocus on a single...

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