Starting today, our merchants can now reach a whole new segment of customers by buying digital ad campaigns within Shopify Marketing that appear across the entire Microsoft Search Network, including Yahoo and AOL. To enable this feature, simply click “create campaign” inside Shopify Marketing and connect your Microsoft Advertising account directly to your store to reach over 116 million unique searchers in the U.S. each month.

With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform.

Starting today, our merchants can now reach a whole new segment of customers by buying digital ad campaigns within Shopify Marketing that appear across the entire Microsoft Search Network, including Yahoo and AOL. To enable this feature, simply click “create campaign” inside Shopify Marketing and connect your Microsoft Advertising account directly to your store to reach over 116 million unique searchers in the U.S. each month.

Shopify is the first commerce platform to offer this integration with Microsoft Advertising.

This new feature allows you to set up, optimize, and track the results of your campaigns alongside your store management dashboard in Shopify. You also have the flexibility to set a daily budget based on seasonality and your goals.

Creating and managing ad campaigns directly within Shopify simplifies the marketing workflow and helps you save time to focus on your business.

We’re excited to help our merchants easily navigate one of the biggest opportunities to grow their businesses: marketing. Stay tuned for more updates to Shopify Marketing.

Why we should care

Merchants now have the option to expand their reach across the Microsoft Search Network easily from within the Shopify platform. They can set up and manage their search campaigns and track results alongside their store management dashboards in Shopify.

Shopify already supports Google Smart Shopping campaigns, carousel and dynamic advertising on Facebook and Story Ads on Snapchat. Shopify Marketing aims to offer merchants an all-in-one sales and marketing platform.

Shopify is not alone in pursuing an all-inclusive sales and marketing hub approach to help merchants simplify workflows and entrench customers in the platform. BigCommerce has integrations with Amazon, Google Shopping, Facebook, Instagram and Pinterest among others, for example.

Shopify is the first commerce platform to offer direct integration with Microsoft Advertising, however.