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Reuse content: How to create effective content production

Reusing content is the perfect way to create effective content production. By reusing content, and turning it into other types of content and for other platforms, you can take advantage of your best content.

In this article, we will go through some tips to help you maximize your content production, by reusing content!

What content should be reused?

How do you know which content can be reused? Start with the content that is most popular. Which articles on your blog have the most visitors? Which posts on social media get the most engagement? Find the content that works best right now, and start there!

When reusing content, it is always a good idea to start with the content that is most popular and that you already know works for your target audience.

Reuse content in different formats

The easiest way to reuse content is to convert it to different formats. For example, you can turn a blog post into a YouTube video! Then you also have a greater chance of being seen in the organic search results.

Content that works well and gets a lot of traffic, can usually be converted to several different formats and channels. In addition to a YouTube video, you can also turn your blog article into a podcast section or split it for various social media posts such as Instagram and LinkedIn.

Reuse content continuously

After using your previous content, you can still create new content that can be reused. For example, every year you can write an article about “SEO trends 2022” or “This googled Australian 2022” etc. There is content for your industry that can be reused every year, which is also very interesting for your target group!

Reuse video material

Many companies have a lot of video material from commercials, webinars and other recordings. Maybe you have it too? Reuse the video material for different formats, you can post reels on Instagram or tips on YouTube!

Evergreen content

Evergreen content is called timeless content, so this type of content works infinitely (almost). However, this type of content must be continuously maintained in order for it to remain current. But evergreen content is a great way to reuse content as well. Once you have updated your evergreen article, you can advantageously market it again in your social channels.

Reuse Content – Summary

With the help of this article, we hope you know how to reuse content to maximize your content production. Review your most popular articles and social media posts, redo them in different formats and you also have lots of “new” content!


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