The new Instagram algorithm dictates the order of the posts that users see when they’re scrolling through their feed.
Based on specific signals, it prioritizes the best posts, pushing the most relevant ones toward the top and giving them the most visibility, while other content ends up being placed further down.
There were also other, more general considerations that Instagram shared, which you should make note of:
Business accounts on Instagram are not immediately at a disadvantage in terms of organic reach compared to personal accounts.
Instagram Stories that appear first in a users feed are from accounts they engage with most. Comments, likes, and DMs all count toward your place in a user’s feed. Users are also shown Stories by location, which is why using location hashtags in Stories is becoming more common.
The more people engage with your brand through Stories, the more likely they’ll be to see your updates every time you post. Knowing this, you’ll want to consistently post Stories to reach people as they open their Instagram account.
The algorithm for video content like Reels and IGTV is similar to the algorithm for the Instagram feed. Your content shows to people who interact with your account the most.
To increase visibility for your Reels, share them to your feed first and include hashtags. Instagram tends to boost discoverability for new features, so you’ll want to jump on a Reels strategy as soon as possible.
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