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Pro Tips: How to Grow and Monetize Your Instagram Account

Based on specific signals, it prioritizes the best posts, pushing the most relevant ones toward the top and giving them the most visibility, while other content ends up being placed further down.
From SEO to social media, algorithms are often what determine who actually sees the content you publish and who doesn’t.

As these algorithms change, yesterday’s marketing tactics might become less effective tomorrow. That’s why your strategy on each platform needs to constantly evolve too.

On Instagram in particular, simply posting on a regular basis with the right hashtags won’t necessarily guarantee that your new content always reaches its intended audience.

How the Instagram algorithm works for the feed

The new Instagram algorithm dictates the order of the posts that users see when they’re scrolling through their feed.

Based on specific signals, it prioritizes the best posts, pushing the most relevant ones toward the top and giving them the most visibility, while other content ends up being placed further down.

While it’s important to note that the new algorithm is subject to change, these three main ranking factors can still help inform your Instagram strategy:

  • Relationship with the user
    If a certain user has interacted with a lot of your past Instagram content, they’ll be more likely to see your future content. This makes continual, repeat engagement on your posts important for building a loyal audience.
  • Interest the user has conveyed.
    This signal is based on whether the user interacts with similar posts and accounts when they explore Instagram. Users who also engage with similar content are more likely to see your own posts.
  • Relevancy of the post.
    When you publish a post on Instagram, the algorithm gives it a relevancy score, which impacts who it shows in the feed.

There were also other, more general considerations that Instagram shared, which you should make note of:

  • If users follow a lot of accounts, you’ve got more competition for the top spot in their feed.
  • If users either don’t spend a long time on Instagram or don’t open the app that often, you decrease the odds of having your content seen if you aren’t in one of the very top slots.

Business accounts on Instagram are not immediately at a disadvantage in terms of organic reach compared to personal accounts.

How the Instagram algorithm works for Instagram Story

Instagram Stories that appear first in a users feed are from accounts they engage with most. Comments, likes, and DMs all count toward your place in a user’s feed. Users are also shown Stories by location, which is why using location hashtags in Stories is becoming more common.

The more people engage with your brand through Stories, the more likely they’ll be to see your updates every time you post. Knowing this, you’ll want to consistently post Stories to reach people as they open their Instagram account.

How the Instagram algorithm works for Instagram Reels and IGTV

The algorithm for video content like Reels and IGTV is similar to the algorithm for the Instagram feed. Your content shows to people who interact with your account the most.

To increase visibility for your Reels, share them to your feed first and include hashtags. Instagram tends to boost discoverability for new features, so you’ll want to jump on a Reels strategy as soon as possible.

To extend the reach for an IGTV video, share a preview to your Instagram feed to increase exposure.

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