As these algorithms change, yesterday’s marketing tactics might become less effective tomorrow. That’s why your strategy on each platform needs to constantly evolve too.
On Instagram in particular, simply posting on a regular basis with the right hashtags won’t necessarily guarantee that your new content always reaches its intended audience.
The new Instagram algorithm dictates the order of the posts that users see when they’re scrolling through their feed.
Based on specific signals, it prioritizes the best posts, pushing the most relevant ones toward the top and giving them the most visibility, while other content ends up being placed further down.
While it’s important to note that the new algorithm is subject to change, these three main ranking factors can still help inform your Instagram strategy:
There were also other, more general considerations that Instagram shared, which you should make note of:
Business accounts on Instagram are not immediately at a disadvantage in terms of organic reach compared to personal accounts.
Instagram Stories that appear first in a users feed are from accounts they engage with most. Comments, likes, and DMs all count toward your place in a user’s feed. Users are also shown Stories by location, which is why using location hashtags in Stories is becoming more common.
The more people engage with your brand through Stories, the more likely they’ll be to see your updates every time you post. Knowing this, you’ll want to consistently post Stories to reach people as they open their Instagram account.
The algorithm for video content like Reels and IGTV is similar to the algorithm for the Instagram feed. Your content shows to people who interact with your account the most.
To increase visibility for your Reels, share them to your feed first and include hashtags. Instagram tends to boost discoverability for new features, so you’ll want to jump on a Reels strategy as soon as possible.
As Australia’s premier digital marketing agency, GK Web Agency has a reputation for delivering marketing that works. We make the web with an team of digital marketing experts. So if you’re looking to grow your business with a stellar marketing strategy, reach out to us! We’d love to chat with you about how we can take your marketing to the next level.
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