Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy.
This article is for anyone who wants to set up Analytics (using a Google Analytics 4 property) on a new website or app.
Your first step is to set up an Analytics account, unless you already have one. Skip to creating a property unless you want to create a separate account for this website and/or app. For example, you might want to create another account if this website and/or app belong(s) to a separate business.
You need Edit permission to add properties to a Google Analytics account. If you created this account, you automatically have Edit permission. You can add up to 100 properties to an Analytics account. To raise this limit, reach out to your account manager.
To create a property:
Set up data collection (for websites)
You’ll need to add the Analytics tag to your web pages to begin seeing data in your new Google Analytics 4 property.
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