Oxin Grocery

Project Overview
Our goal was to create a user-friendly and engaging online presence for the supermarket, helping them connect with their local community and attract new customers. The project included a fresh web design, search engine optimisation (SEO), and ongoing social media strategies tailored to the cultural and culinary interests of their target audience.
Services Provided
1. Web Design & Development
- Custom, responsive website design showcasing authentic Persian & Middle Eastern products.
- Simple navigation and product categories for easy shopping experience.
- Integration of store information, promotions, and customer contact forms.
2. SEO (Search Engine Optimisation)
- Keyword research targeting local searches like “Persian supermarket Brisbane” and “Middle Eastern grocery near me.”
- On-page SEO: optimised product pages, meta titles, and descriptions.
- Technical SEO improvements for faster site speed and mobile-friendly experience.
- Local SEO setup with Google Business Profile optimisation.
3. Social Media Marketing
- Content creation for Instagram & Facebook focused on food, culture, and promotions.
- Paid advertising campaigns to drive foot traffic and online engagement.
- Audience growth through community-focused strategies.
Project Highlights
- Increased organic traffic within 3 months by 40%.
- Local keyword ranking achieved top 3 positions on Google.
- Boosted Instagram followers and engagement with culturally relevant content.
- Improved customer inquiries and store visits through targeted ads.
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