Check How Your Design is Working for Your Website
To no surprise, the design is the first thing about your site that your users notice, whether it be consciously or subconsciously. The design of your sign-up forms, landing pages, and homepage should be pleasant enough to keep the user engaged, but not be captivating enough to the point where the visitor is distracted.
If your site has an abnormally high bounce rate, which means that people are immediately leaving your site’s pages when they get to them, there’s a good chance the design has something to do with it. Tweak your site’s appearance and check your analytics periodically to determine what look is best for both you and your users.