Optimizing your law firm website as per the search engine algorithm is a continuous process. Search engines regularly updates their algorithm to improve its search experience and hence, it is critical that you are aware of them in order to optimize your website accordingly. In case you are not keeping up with the latest changes in SEO, then there are multiple SEO tools that enable you to enhance your website’s SEO process. With these tools, you can create the best SEO for law firms. So if you want to increase traffic to your website and get a good rank on SERPs, then check these 7 SEO tools mentioned below:
If you have not enabled Google Analytics for your legal website, then do not delay any further. This tool gives very valuable SEO data which helps you understand your traffic and how visitors engage with your site. It provides you with accurate and real-time data as well. The data is segmented into multiple classifications such as the audience’s demographics, the acquisition of visitors through AdWords or Social Media, and the flow of traffic from one page to another to name a few. The data obtained through Google Analytics helps you to gain some useful insights and accordingly you can make changes to your legal website.
For example, if you notice high traffic to your law blog pages, which suddenly disappears, then this could be due to poor blog content, broken links or navigation problems. So if it is because of poor blog content, then you need to make changes to your blog posts. Similarly, you need to fix the other errors so that your website traffic is not affected. With Google Analytics, it helps you to identify what is wrong on your website and hence, you can make corrections accordingly.
This tool analyzes webpages and generates tailored suggestions to makes your pages load quickly. There are multiple ways to make your website super fast such as evaluating your plugins, understanding HTTP requests, cutting on external scripts and others. Moreover, Google Page Speed Insights will give a report on how your legal website looks on different user interfaces such as desktop and mobile devices. Thus, it allows you to get a perfect starting point for on-page optimizations.
Google Search Console is a part of Google Webmaster Tools and is available for free. It provides information about how your legal website will appear on search results. Also, it assists you to influence different appearance elements. If there are crawling errors, HTML improvements or security issues, it will give you a report for the same. Therefore, it a must-use tool if you want to enhance your website’s SEO performance.
Like Google, Bing too has its webmaster tool that looks into your website and provides instant information about what it appears to Bing’s search spiders. When you sign-up with Bing Webmaster Tool, it will provide notifications about any problems on your website. The problems include security issues such as bugs in your website’s code, indexing errors, and others. About 30% of internet’s search traffic is powered by Bing and so you cannot afford to neglect this traffic. Therefore, apart from using Google Webmaster Tools, it is recommended that you follow Bing’s Webmaster Tool to enhance your website’s performance on multiple search engines.
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It is difficult to determine on which search queries you legal website will appear for. For this purpose, all you need to do it use this SERPs Rank Checker. It will not only locate your exact site ranking for different keywords but also customize a search for more specific details. You may also consider conducting searches from multiple locations. Lastly, this tool also allows you track results based on desktop or mobile searches.
For your legal business, it is important that you target local clients as well. If clients need legal help that concern the local rules of the land, then they are more likely to consult a local legal consultant. Hence, it is important that you use this local listing analysis tool where you need to enter your firm’s name and the zip code. The tool will search for a variety of common local listing and review websites before providing the information of where you stand.
As Australia’s premier digital marketing agency, GK Web Agency has a reputation for delivering marketing that works. We make the web with an team of digital marketing experts. So if you’re looking to grow your business with a stellar marketing strategy, reach out to us! We’d love to chat with you about how we can take your marketing to the next level.
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