How to Handle 404 Errors to Improve SEO in Website | GK Web Agency
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Last Update
23 March 2020
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How to Handle 404 Errors to Improve SEO in Website

Technical errors like soft 404 errors could be undermining your entire website SEO effort, don’t lose your rankings to a technical error.
I am sure you have come across a 404 page before. 404 is one of the browser errors that stands for “Page Not Found,” and it happens when the URL is invalid and there is no content to display.

Do 404 Error Pages affect your ? Here’s what you should do

How to Handle 404 Errors to Improve SEO in Website

Are soft 404 errors killing your website SEO?

Technical errors like soft 404 errors could be undermining your entire effort, don’t lose your rankings to a technical error.

I am sure you have come across a 404 page before. 404 is one of the browser errors that stands for “Page Not Found,” and it happens when the URL is invalid and there is no content to display.

For webmasters one of the major disadvantages of the 404 errors is that they reduce the credibility of your site. Can you imagine a situation where you visit a site trying to get some important information, only to get the 404 error? Chances are that you would leave the site and not come back again, leading to a high bounce rate for the site. Site owners should, therefore, avoid this as much as they can.

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How does Google see soft 404s?

Google has always been the maverick. Just when you settle down to the new rules, Google goes on ahead and sets its own. The latest bit from the Webmaster Central Blog states that Google does not like soft 404s at all. They can confuse readers and search engines. It is like following an address that does not exist.

In the case of subdomains and sub folders, the rules and guidelines are not as clear. You should always steer clear of any 404s in the domains. Soft 404s are very confusing since they do not always tell users that “The Page does not Exist.” A soft 404 will redirect the user to a homepage or show related pages that aren’t relevant to the user’s search. This is indeed very frustrating for someone looking through a website for particular information.

How to deal with non-existent pages?

One effective way to deal with pages that do not exist anymore is to use a redirect. Google does not have a penchant for redirects, especially if they are pile together. However, on redirect does not make much of a difference.

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