How to choose an audience for your Facebook ad in 2020
It’s important for business owners to know what kind of person likes their products or services, because other, similar people could be great customers too. When you get in touch with those people, you may have a better chance of building a relationship, increasing sales or accomplishing whatever business goal you’re trying to achieve.
Hello, my friend. It’s GK From GK Web Agency. And I’m here to talk about another important part of Facebook ads:
finding your audience.
It’s important for business owners to know what kind of person likes their products or services, because other, similar people could be great customers too. When you get in touch with those people, you may have a better chance of building a relationship, increasing sales or accomplishing whatever business goal you’re trying to achieve.
With Facebook ads, you can define the best possible audience for your ad and get in touch with them. We call this creating an audience.
For example, Jasper’s market has an incredible selection of fresh organic fruits. Over time, they’ve learned that many of their customers live in Brisbane City, QLD, and are interested in health and fitness and like to cook. When they make an ad, Jasper’s market chooses or creates an audience in QLD with similar interests. When they get in touch with these people, they see better results from their ads:
more web visits, online sales and newsletter sign ups.
Your instinct might be to reach out to a big wide audience all at once. However, when you don’t reach out to your ideal audience first, you’re likely spending ad money on people who won’t find your ad relevant. For example, imagine that you own a surf shop. Someone who lives 1000 miles from your surf shop will be less relevant, most likely, than someone who lives near your shop, has active hobbies or names surfing as an interest. Over time, as you learn more about your customers, you can incorporate that information into future audience choices, which may help you to see better results from your ads.
To get started creating your audience, think about your business’ best customers. Are they often of a certain age or gender? Do they tend to live somewhere specific or have interest or hobbies in common? Get in touch with these kinds of people first.
So let’s review. When you create a Facebook ad, think about the kind of people who are most often attracted to your business, product or services. Try to identify what they have in common. And use that information to create an audience of other people like them.
Now that you know how to create an audience, we’ll share some tips and strategies for getting the most out of the audience you create.
