GK Web Agency

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26 August 2025

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Google Business links policies and guidelines updated

Google Business Profile Links Policies Updated: What Brisbane Businesses Need to Know

Google has rolled out major updates to its Business Profile links policies, and local businesses in Brisbane need to take note. These changes impact how your business links appear on Google, ensuring they are accurate, accessible, and user-friendly. If you rely on Google Business Profile (GBP) for local SEO, these updates are critical.

What’s New in Google’s Business Links Guidelines?

Google has expanded its guidelines, adding important sections on:

Dedicated Landing Pages
Your business links must lead to a specific landing page for your business. If you operate multiple locations, make sure each location link directs users to the right page—not a generic homepage or another branch.
Direct Action Completion
Action links like “Order Online” or “Book Appointment” must allow customers to complete the intended action directly. Links to social media pages, messaging apps, app stores, or link shorteners are no longer allowed.
Business Links Crawlability Policy
Google now requires that your links be fully crawlable by their automated systems. If Google’s crawlers can’t access your links, they won’t verify them, which could lead to removal.

Crawlability Requirements You Must Follow

To stay compliant, make sure your website:

Allows unrestricted access for Google crawlers (no CAPTCHAs, logins, or IP blocking).
Does not block GoogleOther bots in robots.txt.
Returns a valid HTTP 200 status (not 404 or 500 errors).
Loads completely, including images, CSS, and JavaScript.
Avoids geo-blocking or content cloaking.

Why This Matters for Brisbane Businesses

If your business depends on Google visibility, ignoring these updates could harm your local rankings or even get your links removed. Dedicated landing pages and functional, crawlable links are now essential for local SEO success.

Need Help Staying Compliant with Google’s New Policies?

At GK Web Agency Brisbane, we specialize in Google Business Profile optimization, local SEO, and website compliance. Let us make sure your business links are set up correctly to maintain strong Google visibility.

Dedicated Landing Page Setup
Technical SEO for Crawlability
Local SEO Strategy for Brisbane Businesses

Contact us today and keep your Google Business Profile fully optimized for these new rules.

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Matilda Rosa (Matilda)

I’ve had a great experience with GK Web Agency. They’ve been helping with my website and online marketing, and it’s been a huge relief having someone I can actually rely on. Whenever I need changes or have questions, they get back to me quickly and explain things in a way that’s easy to understand. What I like most is that they genuinely care about the work they do and don’t just treat you like another client. They’re honest, helpful, and always willing to go the extra mile. If you're looking for a team that’s easy to work with and knows what they’re doing, I’d definitely recommend GK Web Agency.

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Best of the best Will recommend to anyone want to make new professional website. This man changed my entire website to something excellent with all new look and design. Professional, punctual, fast responsive, reliable and very cost efficient compares to other web companies. I can't Immagine in very first day of the completion of my website I've got 2 new call(inquiry) about a proposed future renovation which means I have great feeling that I'll be very busy in the near future. I really recommend GK WEB AGENCY to anyone wants to make some money.