There’s no recipe for great ad creative, but one of the most important things to remember is that people will probably see your Facebook ad on their phones. So use videos and pictures that engage them quickly and don’t take long to consume.

Tips for visually amazing ads

There’s no recipe for great ad creative, but one of the most important things to remember is that people will probably see your Facebook ad on their phones. So use videos and pictures that engage them quickly and don’t take long to consume.

Think mobile first

If you’re using single images or the carousel format, take a look at these tips.

• Use high-resolution images

  Blurry images or images with poor lighting may cause people to skim straight past your advertisement, or worse, have a poor experience with your ad.

• Focus on a single focal point in your image

  If there’s too much going on in your image, it may be tough for someone to understand the message you’re trying to convey.

• Try using colour contrast

  Using contrasting colours may cause people to pause while scrolling and take a closer look at your ad.

• Test a variety of images

  When creating new images, try taking multiple versions of the same object from different angles and perspectives. Try out these different versions in your ads to see what resonates best with your audience.