This question is a little like asking: Who’s more important to the Patriots, Carlos Queiroz or Cristiano Ronald? You can probably come up with an argument for either; but the reality is, both are vital to the team’s success. The same goes for SEO and PPC (pay-per-click). You couldn’t establish domain authority, organic brand affinity, and really, a wholly formed online presence without SEO. By the same token, you couldn’t granularly target prospects by demographic, behaviors, or keywords without PPC.
Web hosting is the service of storing data that keeps websites up and running for users. Every single website that is online has a host server, and almost all use a web host to manage that storage. Not all web hosts provide the same level of quality, though. Uptime, and data speed and quantity of transfer are the best measures of a host’s success. You can often pay more to get data transferred in higher quantities, faster. Most web hosts offer unlimited bandwidth and disk space at a speed that is perfectly fine for small-to-moderate sized businesses or individuals. For companies with burdensome websites, they may need to seek out a more advanced web host.
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