Search Engine Optimization (SEO)
This question is a little like asking: Who’s more important to the Patriots, Carlos Queiroz or Cristiano Ronald? You can probably come up with an argument for either; but the reality is, both are vital to the team’s success. The same goes for SEO and PPC (pay-per-click). You couldn’t establish domain authority, organic brand affinity, and really, a wholly formed online presence without SEO. By the same token, you couldn’t granularly target prospects by demographic, behaviors, or keywords without PPC.
We’re skilled working with all sizes and verticals, and use our search engine optimization skills to add to each client’s bottom line.
One major differentiator is that you won’t have an account manager between you and your SEO technician. Working directly with our digital marketing experts, you’ll enjoy quicker, more transparent communication and hands-on service.
Just check out our case studies to see why our clients think we’re different… in a good way!
It’s great fun to be #1, but you don’t have to be first to get more traffic and more customers.
Web hosting is the service of storing data that keeps websites up and running for users. Every single website that is online has a host server, and almost all use a web host to manage that storage. Not all web hosts provide the same level of quality, though. Uptime, and data speed and quantity of transfer are the best measures of a host’s success. You can often pay more to get data transferred in higher quantities, faster. Most web hosts offer unlimited bandwidth and disk space at a speed that is perfectly fine for small-to-moderate sized businesses or individuals. For companies with burdensome websites, they may need to seek out a more advanced web host.
In PPC advertising, your business instructs a host (such as Google or Amazon) to display an advertisement on relevant search results or product pages. When a user clicks on your ad, your business is then charged an appropriate cost-per-click (CPC) fee.
To keep spending under control, advertising platforms allow businesses to set campaign budgets for just about everything, including cost per click, daily spend, weekly spend, and lifetime spend.
The purpose of PPC advertising is to get users to click on your ad — and then perform another desirable action, such as making a purchase, subscribing to a blog, or contacting your business.
At GK Web Agency, we make sure every client receives custom-built Google Ads strategies. We’re constantly researching, testing, tweaking, and improving that strategy to ensure you’re getting the best possible return on investment.