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Pro Tips: How to get started in Google Analytics 4

Written by gk on December 29, 2020. Posted in WEB DESIGN, SEARCH ENGINE OPTIMIZATION, WORDPRESS, SOCIAL MEDIA.

Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy. This article is for anyone who wants to set up Analytics (using a Google Analytics 4 property) on a new website or app. Create...

Pro Tips: How to Grow and Monetize Your Instagram Account

Written by gk on December 21, 2020. Posted in WEB DESIGN, SEARCH ENGINE OPTIMIZATION, WORDPRESS, SOCIAL MEDIA.

Based on specific signals, it prioritizes the best posts, pushing the most relevant ones toward the top and giving them the most visibility, while other content ends up being placed further down. From SEO to social media, algorithms are often what determine who actually sees the content you publish...

Apple’s Data collection “nutrition labels” go into effect next week

Written by gk on December 8, 2020. Posted in WEB DESIGN, SEARCH ENGINE OPTIMIZATION, WORDPRESS, SOCIAL MEDIA.

Apple’s Data collection “nutrition labels” go into effect next week Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week Developers are now required to self-report to Apple on the data they collect from users. Very few will escape the new rules. Apple’s Data...

PRO Tips: The 9 rules of optimization

Written by gk on November 3, 2020. Posted in WEB DESIGN, SEARCH ENGINE OPTIMIZATION, WORDPRESS, SOCIAL MEDIA.

Here’s a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely. In SEO, some might consider featured snippets the holy grail of rankings. Featured snippets are a great low hanging fruit opportunity for many...

7 Key Ways to Improve Load Time on Your Site’s Server

Written by gk on October 26, 2020. Posted in WEB DESIGN, SEARCH ENGINE OPTIMIZATION, WORDPRESS, SOCIAL MEDIA.

Speed is an increasingly important demand for today’s websites. Studies have shown that today, 25 percent of users will only wait two to four seconds for a page to load before leaving. At GK Web Agency, we’re in the business of making your site blazing fast so your content can reach your audience...

Small Business Marketing Materials

Written by gk on September 21, 2020. Posted in WEB DESIGN, SEARCH ENGINE OPTIMIZATION, WORDPRESS, SOCIAL MEDIA.

Small Business Marketing Materials. Create a website to own your online presence. Consider blogging to attract prospects for your website. Starting a small business is an exciting, terrifying, and exhilarating adventure! It can take years of planning and recalculating before a business even opens...

GoogleBot to soon crawl over HTTP/2

Written by gk on September 18, 2020. Posted in WEB DESIGN, SEARCH ENGINE OPTIMIZATION, WORDPRESS, SOCIAL MEDIA.

Quick summary: Starting November 2020, Googlebot will start crawling some sites over HTTP/2. Ever since mainstream browsers started supporting the next major revision of HTTP, HTTP/2 or h2 for short, web professionals asked us whether Googlebot can crawl over the upgraded, more modern version of...

Pro Tips: 10 ways to increase website traffic

Written by gk on September 13, 2020. Posted in WEB DESIGN, SEARCH ENGINE OPTIMIZATION, WORDPRESS, SOCIAL MEDIA.

In this article, I’ll be showing you how to increase traffic to your website. I held a recent poll online. I asked my audience on different social media what they want most on their website. 70% asked for more website visitors. Table of Contents All Traffic sources are not the same How to increase...

PRO TIPS: How to Write Title Tags for SEO

Written by gk on September 2, 2020. Posted in WEB DESIGN, SEARCH ENGINE OPTIMIZATION, WORDPRESS, SOCIAL MEDIA.

One of the first things most website owners learn about SEO is how little power you truly have. A lot of what determines where your website’s pages will show up in the rankings is outside of your control. But those limitations make it all the more important to do what you can with the parts you can...

How to Grow Your Business Through Effective Web Design And Development

Written by gk on August 22, 2020. Posted in WEB DESIGN, SEARCH ENGINE OPTIMIZATION, WORDPRESS, SOCIAL MEDIA.

In this highly competitive business environment, where companies look to edge past their competitors by creating a network of customers through effective services, web design and development play crucial roles in this regard. Let’s take a closer look at how the two aspects of web designing and web...

Pro Tips: What You Need to Build an eCommerce Website

Written by gk on July 7, 2020. Posted in WEB DESIGN, SEARCH ENGINE OPTIMIZATION, WORDPRESS, SOCIAL MEDIA.

Ecommerce isn’t an exact science. It takes research, logic, guesswork, and a bit of magic to launch a successful ecommerce store that is speedy and can scale. When your clients come to you asking to launch an ecommerce store, it’s imperative that you’re on the same page so expectations are properly...

Pro Tips: Guide to Reducing DNS Lookups

Written by gk on July 5, 2020. Posted in WEB DESIGN, SEARCH ENGINE OPTIMIZATION, WORDPRESS, SOCIAL MEDIA.

DNS lookups are an element that many website owners overlook. This is a mistake, however, because too many lookups can reduce the loading speed of your pages. Slow loading speeds can in turn lead to higher bounce rates and lower search engine rankings. Fortunately, there are steps you can take to...

Pro Tips: Use Google Search Console to Optimize Your Business website

Written by gk on June 13, 2020. Posted in WEB DESIGN, SEARCH ENGINE OPTIMIZATION, WORDPRESS, SOCIAL MEDIA.

Website optimization can be an overwhelming task. There are many ways to approach it, and what seems like a never-ending list of items you need to attend to. Knowing what to tackle first is not always clear. Fortunately, Google Search Console (GSC) can offer insight into what your optimization priorities...

What is an SSL certificate?

Written by gk on May 31, 2020. Posted in WEB DESIGN, SEARCH ENGINE OPTIMIZATION, WORDPRESS, SOCIAL MEDIA.

SSL certificates are what enable websites to move from HTTP to HTTPS, which is more secure. An SSL certificate is a data file hosted in a website’s origin server. SSL certificates make SSL/TLS encryption possible, and they contain the website’s public key and the website’s identity,...

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