Does it feel like you’ve done everything right, yet your website is still nowhere to be seen in Google’s search results? The bad news: Several things could be preventing you from showing up in Google. The good news: Many of them are easy to fix. Below, we explore five possible reasons why...
Google publishes new link best practices
This help document went from basics on crawlable links to a much more robust link best practices. Google uses links as a signal when determining the relevancy of pages and to find new pages to crawl. Learn how to make your links crawlable so that Google can find other pages on your site via the...
Can social media platforms replace a business website?
With more people than ever using their mobile phones to access the web, are Facebook/Instagram and Twitter more important to businesses than websites? Did you know that most of your followers never see your posts? That’s 1 of 5 reasons why you need a website for your business to reach your...
The static homepage is dead
While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. Sometimes you know who they are, but often they are anonymous. In fact, 67% of the buyer’s journey is done before they indicate any buying...
7 tips for choosing the perfect domain name
After all, choosing the right domain name is one of the most important decisions any website owner makes. A domain name includes how your audience finds you, learns about you, gets an impression of you and eventually interacts with you. A really good domain name can help you stay one step ahead...
What is Google Search Console and what is it used for?
Google Search Console is a very practical tool for anyone who works actively with their website. Among other things, it is possible to obtain a lot of information about your website. Also how different pages perform and about visitor behavior. In this article, you can delve into what Google Search...
How to Write Compelling Meta Descriptions
A snippet is the description or summary part of search result on Google Search and other properties. Google uses a number of different sources to automatically determine the appropriate snippet, including descriptive information in the meta description tag for each page. We may also use information...
Black hat SEO: 4 tactics you should avoid
Using black hat SEO counts as unethical attempts to manipulate search engines and can lead to real setbacks. In the worst case, a website may be downloaded or not ranked at all. Search engines like Google have become increasingly keen on identifying various tricks. There are several different...
How to write a winning headline in 3 easy steps
Even if you have written the best article, no one will read it unless you have a winning headline. Why? Because you have to win the reader through your headline, it’s the headline’s job – to make the reader want to read the article. In this article, we will go through how...
Google may require double verification for some business profiles
Google updated its help documents to say that it may require you to verify your business with an additional method. Google has updated its document on how to verify your business in Google Business Profiles to add that you Google “may require you to verify by more than one method.” This might...
Mobile SEO: A Guide to Success
Mobile SEO, is it a term you’ve heard before? Basically, it is about search engine optimization for the mobile version of the website. Many people use mobile phones to search on Google, especially when it comes to local searches. Then it is important that you have search engine optimized...
Reuse content: How to create effective content production
Reusing content is the perfect way to create effective content production. By reusing content, and turning it into other types of content and for other platforms, you can take advantage of your best content. In this article, we will go through some tips to help you maximize your content production,...
Meta Description: How to write the best meta description
The small text that appears under the heading (link) in the search result, is a meta description. If you want to rank higher in the organic search results, this snippet of text may be the answer – if you write it well! A good meta description should be interesting enough that the user wants...
5 tips for optimal image SEO
There are several benefits to optimizing your images for the web, your website loads faster and you can search engine optimize your images to be visible in the image search. In this post, we were going to go through both how to optimize your images on the website and also how to search engine optimize...