It’s something a lot business owners are now asking themselves. Thanks to the increasing sophistication of social media platforms, building online relationships with prospects is now easier than ever before. As reported by Ad Week, there are now more than 40 million active small business pages on Facebook.
Over the past several years, the social platform has continually introduced new upgrades focused on keeping users from leaving the site. If you have ever tried to share a Facebook-hosted video with a non-Facebook user, you have experienced this phenomena. The video has no “home” outside of Facebook, meaning your friend must visit the social network to watch it (whether they have an account or not).
The company also now gives higher “organic weight” to content consumed on its own site, as opposed to links that send users away from Facebook. A video uploaded straight to Facebook, for instance, will get a significant organic boost over a video link pasted from YouTube.
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Business Website vs. Facebook Page: Which is Best?
1. Less Competition
The competition on Facebook is fierce. As reported by BuzzSumo, the average number of engagements with Facebook posts created by brands has fallen more than 20 percent since January 2019. The company analyzed more than 880 million posts and gleaned the average number of engagements fell from 340 to 264 over the first 6 months of the year.
2. You Control The Experience
Another benefit of maintaining a company Website?
You are 100% in control of the brand experience. A well-designed website will function as an extension of your company vision, values and services. Not only will it provide visitors with valuable information, but it will also help them to better understand your Unique Selling Proposition.
3. You Own The Leads
While creating content for native platforms is great, there is no substitute for capturing a prospect’s email address. According to the Data and Marketing Association, email still provides the highest ROI for modern marketers. Once you have someone’s email address, you have the power to deliver the right marketing message at the right time.
None of our clients rely on one platform entirely. Instead, they are using platforms to build audiences where their target personas spend their time. Then, they are using their website to generate leads and nurture those leads into customers.
And other platforms are following suit. So, do you really need that website?
Business Website vs. Facebook Page: Which is Best?
It may sound tempting, but don’t drop your company website just yet. If you’re going to have marketing success in the age of platforms, you’re going to need your website to be a hub for all of them.
In this article, we’ll explain why business websites are not going obsolete any time soon.
- 1. Your news stays fresh for a long time on the website What you publish on Facebook is a fresh product with a really short best before date. News disappears in the mass of posts published daily on Facebook and you publish frequently, it is difficult for your followers to find what they thought was interesting for six months. On a website, information is stored for a longer period of time and can be searched and used over and over again until it is out of date or deleted from the website.
- 2. Your Facebook page is poorly displayed on Google A total of 98% of People googles for information about companies and their products and services. It shows how extremely important it is for you as an entrepreneur to appear well among the search results. You do this best with a website filled with well-organized, valuable content that covers several keywords and phrases that are relevant to your business.A Facebook page is not nearly as good as your website among the search results on, for example, Google. Try searching for something special (which is not a company name or brand) in a search engine – how many of the search results on the front page come from Facebook or other social media?
- 3. A website gives you greater control over your brand online With a website you not only control how long your content should be available, but also how it is presented. Another advantage of having a website is that you can fully use your own graphic profile and make it look exactly the way you want it. On Facebook you get the opportunity to add your logo as a profile picture, change the cover image, etc. which is good in itself, but not in the long run equally strengthening for your brand.
- 4. What happens if Facebook changes its rules or removes your site? To rely solely on a Facebook page is risky. When Facebook has full control over all the material you publish, they can choose to delete it at any time if they so wish. This, together with changes to rules for eg marketing, can have devastating consequences for your company’s marketing and sales. Create a website for your business We at GK Web Agency offer a variety of website tools that suit different goals and knowledge.
GROW YOUR BUSINESS WITH GK WEB AGENCY MARKETING
As Australia’s premier digital marketing agency, GK Web Agency has a reputation for delivering marketing that works. We make the web with an team of digital marketing experts. So if you’re looking to grow your business with a stellar marketing strategy, reach out to us! We’d love to chat with you about how we can take your marketing to the next level.