Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy.
This article is for anyone who wants to set up Analytics (using a Google Analytics 4 property) on a new website or app.
Create an Analytics account
Your first step is to set up an Analytics account, unless you already have one. Skip to creating a property unless you want to create a separate account for this website and/or app. For example, you might want to create another account if this website and/or app belo…