Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week
Whether marketers like it or not, Apple (and others) are forcing greater transparency on them. Although Apple delayed its “permission to track,” opt-in rules until next year, its “privacy nutrition labels” for app developers go into effect next week on Dec. 8.
Information self-reported. First announced at Apple’s WWDC developer event this summer, these data-collection disclosures ask developers to self-report the categories of information collected by their apps. Developers will need to provide the required disclosures in App Store Connect. It will be mandatory for app updates and new app submissions.
Publishers will also need to report the data captured and transmitted to third party partners, which include “analytics tools, advertising networks, third-party SDKs, or other external vendors whose code you’ve added to your app.”
Few publishers will avoid this. Apple has identified a broad range of data categories that require disclosure in the App Store:
Apple also identifies a limited number of circumstances where data collection disclosures are optional. However, there are four criteria that all must be met to avoid the disclosures.
The vast majority of publishers will need to provide these disclosures and very few will escape them. The question is whether and how they might impact consumer behavior or app adoption.
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