While earned, owned, and paid media are all important to digital strategy, PPC and SEO touch all levels of the digital marketing trifecta. Paid media is the best way to promote your brand and message to your target audience. Good SEO and content strategies are the most controllable elements of your digital marketing strategy.

PPC and SEO, both powerful stand-alone channels, are even stronger when they work together.

While earned, owned, and paid media are all important to digital strategy, PPC and SEO touch all levels of the digital marketing trifecta. Paid media is the best way to promote your brand and message to your target audience. Good SEO and content strategies are the most controllable elements of your digital marketing strategy.

In this eBook, BrandVerity explores seven ways you can use these two powerful channels together to drive more successful results for your business, increase visibility for your brand, and control your brand story. You’ll learn:

• Specific tips and tactics to better coordinate your PPC and SEO efforts.
• How to successfully share keyword data across both channels to improve performance.
• Why you need to prioritize Quality Score.
• The perils of underestimating the value of SEO.
• Why providing a cohesive message will help promote brand loyalty.