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7 tips for choosing the perfect domain name

After all, choosing the right domain name is one of the most important decisions any website owner makes. A domain name includes how your audience finds you, learns about you, gets an impression of you and eventually interacts with you.

A really good domain name can help you stay one step ahead of the competition and achieve great success. If you’re just getting started with creating your own website, you’re in luck – we’ve collected 7 tips for choosing the perfect domain name below. Be sure to read all the way to the end of the article so you don’t miss anything important!

How to choose the best domain name

When it comes to a domain name, less is more. Shorter names are easier to remember and to type, which means users are more likely to find you.

  1. A good domain name must be short and simple.
  2. The perfect domain name does not contain any unnecessary characters or numbers.
  3. Good domain names don’t change spelling for no reason.
  4. A good domain name uses strong keywords.
  5. The perfect domain name needs the perfect TLD.
  6. A good domain name has no skeletons in the closet.
  7. The perfect domain name matches your social media.

1. A good domain name must be short and simple.

The fewer characters a domain name uses, the easier it is for users to type it into the browser. The more people who find your domain name easy to type, the greater your chances of getting visitors to the website.

A shorter domain name also means that the risk of spelling errors is significantly reduced, which also contributes to more visitors getting it right from the start. Try to stick to a domain name that uses somewhere between 6 and 12 characters, that should do the trick!

2. The perfect domain name does not contain any unnecessary characters or numbers.

Unless it’s part of your brand, you should avoid special characters like hyphens and numbers in your domain name. You want your domain name to fit in your mouth, not to be difficult to pronounce.

3. Good domain names don’t change spelling for no reason.

Why choose to call your website muzikhouze when you can simply call it musichouse? The problem with this type of modified domain name is that it is almost impossible to rank high in search engines such as Google because muzik and houze are not spelled correctly and therefore no strong keywords.

4. A good domain name uses strong keywords.

As we just covered, good keywords in a domain name can contribute to improved search engine optimization (SEO) for your website. So continue to include relevant keywords for your business and website, but remember to still keep the domain name short.

5. The perfect domain name needs the perfect TLD.

One of the biggest reasons why many people add special characters and numbers or strange spellings to their domain names is that they simply cannot get the domain name they want with a .com extension as many are already registered.

The good news is that you don’t have to get stuck there. There are dozens of new TLDs available today. Everything from .store for you who run an online store to .tech for companies working in the IT industry. .online for businesses that work primarily online to .space for social gatherings and more. Choose the top-level domain that suits you and your website best, for example one of these modern top-level domains that have many advantages:

A: New TLDs contain keywords.

.store brings the popular search term “store” directly into your domain name. Just as .online bakes the word “online” into your website’s name. This can be a great advantage in terms of ranking in search engines and can in turn generate more traffic and more customers to your website.

B: Modern TLDs are more relevant to modern businesses.

Ever since the pandemic, health has become increasingly important – both as a concept and as an industry. A modern TLD such as .space could help a company in the health industry sound more relevant and stand out from the crowd with a domain name like. Similar examples can be applied to extensions like .Tech, .Website, and more.

C: Newer TLDs provide shorter domain names that are easy to remember.

New TLDs can also give you a short, powerful domain name for your website, such as gkshoe.store instead of gkshoestore.com, for example. Your customers and visitors will surely find the shorter domain name easier to remember.

6. A good domain name has no skeletons in the closet.

The domain name you register may have had a previous owner and that owner may have used the domain name for a website that contained questionable content or used incorrect SEO methods, for example, which may result in lower rankings on e.g. Google.

In addition, your chosen domain name may even (unknowingly) infringe on another trademark or copyright which could lead to legal problems in the future.

So before you register your domain name, research everything you can about the domain name you choose. You can use tools like the Wayback Machine to see if it rings any alarm bells. Also keep in mind that if you decide to use a new top-level domain, the risk of a dark past is significantly reduced as the chance that your domain name has not been owned by someone else before is higher than for older top-level domains such as .com.

7. The perfect domain name matches your social media.

Your customers should see the same name on your website as in your social channels so that you are perceived as serious and professional. By having the domain name and the name of your social channels match, you ensure that potential customers do not see your website and their social channels as competing businesses.

Summary

At first thought, a domain name may seem like a trivial thing to think about, especially if you are starting a brand new online business. But the truth is that the perfect domain name showcases your brand and your business to the right people in the right way. It’s the first impression your potential customers have of your business, and as we all know, the first impression is usually the last.

Too far, no one remembers. Too complicated, no one wants to remember it. Too few keywords, no one will find it.

The problems are many, but fortunately so are the solutions. All you need to do is keep your domain name short, simple and memorable. Match with a modern TLD relevant to your business, research the domain name’s past and match the name with your social channels and you’re good to go!

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