6 creative promotion ideas for Black Friday Cyber Monday 2019 | GK Web Agency
GK Web Agency
Last Update
10 November 2019
Reading Time: 4 minutes

6 creative promotion ideas for Black Friday Cyber Monday 2019

Running a successful sale involves more than just planning around store traffic and profit margins. Most of your overall performance will be determined by how creative your offer is and how you market it to potential customers.
While coming up with a truly unique sale will require some brainstorming, here are a few lesser-known ideas you can use for inspiration.

Running a successful sale involves more than just planning around store traffic and profit margins. Most of your overall performance will be determined by how creative your offer is and how you market it to potential customers.

While coming up with a truly unique sale will require some brainstorming, here are a few lesser-known ideas you can use for inspiration.

1. Put together a mystery bundle

Bundling together products is one of the easiest ways to provide more value to customers while also increasing your store’s average order value, which is essential for retaining a healthy profit margin for your business.
A mystery bundle takes this concept even further by creating a bundle with all of your best products and offering a significant discount for those willing to buy everything.

2. Gamify your offers

If you haven’t experimented with gamification—allowing customers to “play to win” your offers Black Friday Cyber Monday (BFCM) is a great opportunity to do so.

By incorporating gamification into your store you can get more engagement from the new visitors you can expect to drive from your Black Friday Cyber Monday (BFCM) campaign.

3. Break it down into daily deals

Keeping the momentum and excitement throughout your entire sale period is one of the most challenging aspects of an extended Black Friday Cyber Monday (BFCM) campaign. Successfully engaging new shoppers during a 4, 5, or even 7-day period may require you to create exclusive 1-day sales on specific products.

4. Offer a free gift with a purchase

Although Black Friday Cyber Monday (BFCM) is perhaps the most socially accepted time to put your products on sale, many brands still fear losing their luxury appeal by discounting their merchandise. An alternative way to take advantage of the holiday rush without slashing prices is to offer a gift with a purchase.

5. Partner with influencers

Partnering with influencers to promote your product can be an effective way to build widespread brand awareness and trust. Done the right way, influencer marketing can also drive direct sales during your seasonal campaigns.

6. Donate to a cause

One trend that seems to be growing is the number of brands choosing to not run any traditional promotions at all. Instead, many of these companies opt out by donating a portion or even all of their proceeds to a charity. This approach not only appeals to shoppers who don’t want to participate in the seasonal frenzy but can strengthen your brand purpose with the right customers.

Plan for profit this Black Friday Cyber Monday

Every year the pressure and planning for Black Friday Cyber Monday seems to begin earlier and earlier. The potential upside for a business running a promotion during this time has been well-documented, and most companies are eager to get in on the action.

However, planning your sale itself should not take up the lion’s share of your time as long as you’re asking yourself the right questions and setting smart, achievable goals. Executing your sale will rely on coming up with a standout offer that is not only unique to your customers but profitable for your business.

Taking the right steps on both of these fronts, as we’ve outlined here, will help you get the most out of the holiday shopping season.

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