Reading Time: 2 minutes

4 elements of excellent content, according to Google research

What makes a piece of content excellent?

Google’s research says it should be intellectual, sensorial, stimulating and emotionally.

Excellent content, above all, is all about the story.

  1. Relevant Content
  2. Intellectual Content
  3. Sensorial Content
  4. Emotional Content

 Excellent content has four elements:

1. Relevant Content

People want content relevant to their interests. But they also want content that is created by approachable and relatable creators.

2. Intellectual Content

People want content that introduces them to new things. This includes brands.

Many people seek out content that reinforces things they already believe, regardless of the level of “intellect.” That’s why over the past decade there have been so many concerns around filter bubbles and what engagement-driven algorithms recommend to us.

3. Sensorial Content

Good storytelling is all about the details. For video specifically, people said “unique storytelling or production” can be more stimulating than “cinematic quality.”

What it means: content doesn’t have to be perfect. But your content should always be authentic, be useful/helpful, have a purpose and tell a story.

4. Emotional Content

Most people want a content experience – something that makes them feel something – or even multiple emotions (though it failed to specify whether positive or negative emotions made a difference).

Bonus: if you can achieve this with your content, this can help create a deeper connection with your audience. In other words, content that wins peoples’ hearts should translate to greater loyalty.

To figure that out, we look at things like:


As Australia’s premier digital marketing agency, GK Web Agency has a reputation for delivering marketing that works. We make the web with an team of digital marketing experts. So if you’re looking to grow your business with a stellar marketing strategy, reach out to us! We’d love to chat with you about how we can take your marketing to the next level.

Wordpress Developer Brisbane | Brisbane Website Designers



GK Web Agency is a web agency that designs, builds and manages Website & eCommerce worldwide. Based in Australia, we are dedicated to serving our customers with personalized campaigns that focus on losing the big data to meet big goals.


GooGle Partner

Brisbane Website Designer | Brisbane Online Marketing | GK Web Agency

Copyright © 2021 - GK Web Agency. Brisbane Website Designer All Rights Reserved.

Follow me around the web