10 tips for writing strong introductions
There are many articles about writing good headlines. Getting someone to click on your article to read it is crucial. But to write a good introduction then?
When a visitor has clicked in and landed on your article, then you want him to read the article as well! Then it is crucial to write an introduction that drives the reader forward.
In this article, we will go through 10 tips for you to succeed in writing great introductions!
To write an introduction
- Try to keep your first sentence short
- Create an interest
- Repeat the title
- Keep the introduction short
- Use the word “you” at least once
- Dedicate 1-2 sentences to tell what the article is about
- Dedicate 1-2 sentences to explain why the article is important
- Refer to a problem that your readers have
- But do not tell the solution at once!
- Use data and statistics to prove your solution
1. Try to keep your first sentence short
We always recommend short sentences because the reader finds it easier to understand what it is actually about. However, when writing an introduction, the first sentence is even more important to keep short.
Long sentences tend to be difficult for the reader. It should not be difficult to understand what your article is about, especially in the beginning. Therefore, it is extra important to write short sentences in the introduction.
2. Create an interest
You’ve probably heard that it’s good to create a hook or capture the reader’s interest, but what does that really mean? When writing an introduction, it can be difficult to get a hook, instead you can write something fun or unusual to capture the reader’s interest in your article.
3. Repeat the title
If your goal is to search engine optimize your article, then you have probably written a title that reasonably explains what your article is about. Therefore, you can advantageously include all or part of the title in the introduction. Because this will further explain what the article contains.
4. Keep the introduction short
A rule of thumb when writing an introduction is to keep it short and concise. An introduction is just that – an introduction. It should therefore not cover the entire content of the article, but only give a taste of what the article is about. You want the reader to continue reading!
5. Use the word “you” at least once
The word “you” is a powerful word. Many people choose to use “you” instead, but it does not become as personal. Then you speak to the masses instead of to me personally. By using “you” you will establish a connection to the reader, already in the introduction.
6. Dedicate 1-2 sentences to tell what the article is about
When writing an introduction, it is important to dedicate 1-2 sentences to tell what the article is about. What will you address in the article? What will the reader learn? It will help the reader decide if it is worth reading the whole article, scrolling to different parts of it or not reading it at all.
Do not be afraid to write literally what the article is about, for example “In this article you will read about…” or “After reading this article you will know what…”.
7. Dedicate 1-2 sentences to explain why the article is important
Most likely, the reader will understand why the article is important to read, but some will not understand it. Then it is good to clearly and simply explain why the content of the article is important to read. In addition, it may be another factor that actually makes the person read the article.
8. Refer to a problem that your readers have
If you can address a problem that readers have, right in the introduction, that would be great. Then the reader can (hopefully) recognize themselves – and want to know the solution to the problem. People want to solve their problems, and by writing an introduction to an article that helps, you can get even more readers.
9. But do not tell the solution at once!
Writing an introduction that is strong, interesting and at the same time summarizes the article, can be difficult. You want to try to address the problem that the reader has, but at the same time not reveal the solution at once. Because of course you want him to read your article. In addition, some background, explanation and tips will probably be needed to be able to use the solution in the right way.
10. Use data and statistics to prove your solution
Statistics and data can always prove your solution, and it is not entirely wrong to include some of it already in the introduction. It will help you to further strengthen why the article is important to read and in what way it can help. Do not forget to also link to the source of the statistics, then it will be even stronger (in addition, you should still have at least one external link for SEO).
Extra tips for SEO: Include your primary keyword in the introduction
We have not talked about SEO almost anything. But of course there are some tips you can use to search engine optimize your introduction. For example, you should include your primary keyword when writing an introduction. The most optimal is to even include the keyword in the first sentence. Then search engines will immediately understand what your article is about.
Writing introduction: Summary
With the help of these 10 tips, you are guaranteed to be able to write strong introductions. You may not be able to include every tip in every introduction, but you will be able to implement most of them in every introduction.
Practice writing an introduction to each article you produce, then you will have strong introductions that will make your readers read your entire article.
You can always use the Hemingway Editor to ensure that your introduction is written in a good way!
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