10 benefits of a mobile website to share with clients in 2020 | GK Web Agency
GK Web Agency
Last Update
26 January 2020
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10 benefits of a mobile website to share with clients in 2020

A mobile-optimized website is more than a shrunken version of a traditional, desktop-friendly website.
While mobile design suits a smaller screen, it does bring with it a number of other constraints as well. Depending on the website, the best approach might be to create a dedicated mobile site that allows users to switch between versions.
Otherwise, if a website is new enough and developed with a modern framework, you might use responsive design to detect what device it is being viewed on and the site automatically will adapt to suit the screen size.

What is a mobile-optimized website?

A mobile-optimized website is more than a shrunken version of a traditional, desktop-friendly website.
While mobile design suits a smaller screen, it does bring with it a number of other constraints as well. Depending on the website, the best approach might be to create a dedicated mobile site that allows users to switch between versions.

Otherwise, if a website is new enough and developed with a modern framework, you might use responsive design to detect what device it is being viewed on and the site automatically will adapt to suit the screen size.

Can you recall the last time you were holding your smartphone? It was likely only a few minutes ago. Actually, if you’re part of the steadily increasing number of web users who do the majority of their browsing on hand-held devices, chances are good you’re holding your smartphone right now.

Someone viewing a website from their mobile device usually has a specific goal in mind — perhaps checking out restaurant reviews, finding directions, locating a phone number or finding out when a business is open.

A website that is optimized for mobile viewing is one that delivers this information effectively, and more importantly — fast!
While browsing from a desktop or laptop might be more casual, a mobile device is often more purposeful.

  • Sites are quick to load
  • Sites have less text
  • There are fewer moving parts
  • There are fewer pop-ups
  • There are fewer text boxes to fill out
  • Menus are simplified dropdowns
  • Contact information is strongly featured
  • Store hours are easily visible
  • Call-to-action information is prominent
  • Buttons are large and easily tapped
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