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10 benefits of a mobile website

What is a mobile-optimized website?

A mobile-optimized website is more than a shrunken version of a traditional, desktop-friendly website.
While mobile design suits a smaller screen, it does bring with it a number of other constraints as well. Depending on the website, the best approach might be to create a dedicated mobile site that allows users to switch between versions.
Otherwise, if a website is new enough and developed with a modern framework, you might use responsive design to detect what device it is being viewed on and the site automatically will adapt to suit the screen size.


Can you recall the last time you were holding your smartphone? It was likely only a few minutes ago. Actually, if you’re part of the steadily increasing number of web users who do the majority of their browsing on hand-held devices, chances are good you’re holding your smartphone right now.
Someone viewing a website from their mobile device usually has a specific goal in mind — perhaps checking out restaurant reviews, finding directions, locating a phone number or finding out when a business is open.
A website that is optimized for mobile viewing is one that delivers this information effectively, and more importantly — fast!
While browsing from a desktop or laptop might be more casual, a mobile device is often more purposeful.

  • Sites are quick to load
  • Sites have less text
  • There are fewer moving parts
  • There are fewer pop-ups
  • There are fewer text boxes to fill out
  • Menus are simplified dropdowns
  • Contact information is strongly featured
  • Store hours are easily visible
  • Call-to-action information is prominent
  • Buttons are large and easily tapped

10 benefits of a mobile website

01

Most people have chosen mobile.

The number-one reason to optimize your site for mobile devices is simply because so many people have them. About two-thirds of Americans own a smartphone and 87% of millennials have their smartphone at their side day and night. So, it makes sense to make sure your online presence is functional and attractive for the increasing number of people who will be accessing your site through their phones, tablets and laptops.
02

Most of a site’s web traffic comes from a mobile device.

Let’s face it, desktop computers are no longer flying off store shelves like they used to. Mobile devices now account for more than half of all ecommerce traffic.
At this rate, the next generation of consumers might not ever see a traditional desktop website because they won’t have a machine to access it on! This means that their first introduction to your store will likely be with their mobile device, so it’s critical to make a good impression at this stage.
03

Mobile users behave differently.

Mobile users aren’t using their phones to hunker down for long periods of time to write research papers — they are likely using them for a few seconds at a time while they are waiting in line at the grocery store, or outside of the movie theater to check showtimes. They are using their devices frequently, but at shorter intervals.
Mobile users don’t have time to wait for massive graphics to load, nor do they have the attention span to click through multiple pages to find information. Research shows that 40% of people are willing to abandon a website that takes more than three seconds to load, so mobile-optimized sites are designed with this type of behavior in mind.
04

Mobile users are bigger buyers.

The psychology of this next point is still anyone’s guess, but studies show that mobile users buy more than people who primarily use desktop computers. We believe this is because mobile devices give people the power to be informed consumers. They can use their phones to instantly read product reviews and compare brands, which removes second-guessing every purchase.
This mobile site also features a super-simple checkout process for users on the go.
Mobile consumers also use their phones to research sales, find coupons and seek out clearance items. Whether they do this via e-newsletters or simply by walking the aisles of the store, a person with a mobile phone researches their purchase and is more serious about making one. In fact, 93% of people who use their mobile device to research a product will eventually make a purchase.
05

Mobile users have lots on the go.

In other words, people with smartphones are multitaskers who make use of multiple screens. They are able to check Facebook, send a tweet, look up how to get somewhere, and check the weather in under a minute. To keep them on your website long enough to find what they want before switching screens, your site must be mobile-optimized — meaning it must meet the criteria listed above.
Not only will you grab a site visitor’s attention right away, you’ll have also made it easier for them to pick up where they left off on your site before they were interrupted by answering a text message.
06

Mobile landing pages require different strategies.

A mobile-optimized website is valuable because it allows you to target messages for people on the go. For example, on your mobile site, you should only be including the most important information about your company.
Visitors don’t need wordy mission statements, access to all your previous press releases or a lengthy background about how your business came to be. Mobile landing pages offer you the chance to really streamline your message so your customers can hear you in such a crowded arena.
07

Google favors mobile responsiveness.

Having a good-looking mobile website won’t just please your site visitors; it will impress Google. In April 2015, Google started to use mobile-friendliness as a factor for providing better search rankings. This means it ranks a website higher if it is optimized for mobile viewing.
Google made this change to make it easier for its users to get relevant, high-quality search results that are optimized for their devices. This is why SEO companies make mobile website optimization a big priority in their SEO strategies.
08

Social media shares are huge on mobile.

One of the great things about mobile devices is how easy it is to share interesting pictures, posts and articles with friends. On a mobile device, you’ll notice social media buttons are everywhere. Otherwise, the word SHARE is featured prominently on the top of the article, then at the bottom for good measure.
If a SHARE button is not there, it’s built into the device’s browser, meaning mobile users and their social media accounts are inherently linked. The cleaner your site looks and the easier it is on your visitor’s data plan, the more likely they are to share your page. After all, visitors don’t want to look bad for recommending an overbearing, spammy-looking website.
09

Mobile advertising is less obtrusive.

Beyond the sheer convenience our devices provide us, another reason they are popular for website browsing is because — at this point in time — there is less advertising out there on mobile. When you click to view the content, the content is still the prominent object on the page you are viewing.
Help make it easier on your mobile site visitors by providing them with an experience that minimizes display ads. The ads skew your overall message, are slow to load, can eat up a person’s monthly data allowance, and often appear so small on a hand-held device they are no longer valuable.
10

Having a good mobile site makes you more memorable.

In other words, a good mobile site makes your brand stand out in a crowded market, making it more likely that a visitor will take the time to place an order and keep coming back. A good example of this is multimedia websites like online magazines and newspapers. The sites that provide the better user experience will always come out on top.
It’s the same for stores selling goods or services. If your online store is the easiest one to navigate, your brand shines brighter than the one that reflects a business that has neglected to provide its mobile users a friendly experience. To start creating your mobile-friendly site.

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